From Startups to Companies with millions in revenue I have worked with different teams all over the world.
Thanks to the experience collaborating with really diverse projects, I know what has to be done and most importantly what shouldn't be done to make a product successful.
Being multidisciplinary helps me know how to build products from end to end. Besides a Designer, amongst other things, I am also a Founder, an Entrepreneur, and a Leader. While living in Tokyo, founded my own Design Studio, which provided solutions to various clients. As an Entrepreneur, I have started different projects and I am always looking for new ventures to work on. Being a Leader I ensured that my teams stayed on track, achieved their objectives while developing their skills.
When the opportunity to be a UX Design Director consultant for the biggest bank in the UAE came along, I felt it would be a great chance to be part of a really interesting project while discovering the middle east.
As UX Design Director at First Abu Dhabi Bank (FAB), I am foreseeing that my team's work accomplishes FAB's business goals while having a customer-centric approach always taking into account feasibility and timings. Also looking into the backlog planning and how to improve alignment between different related parts on the projects I am involved in. Currently working on experiences for Dubai First (Credit Card provider within FAB), King Saudi Arabia and Egypt's markets.
After living 9 years in Asia, I felt it was time for a change, that's why I decided to go back to my hometown: Barcelona. Barcelona is becoming a tech hub which means a lot of fo opportunities are happening across the city.
eDreams ODIGEO with a presence in 43 markets, is Europe's largest flight retailer, serving over 18.5 million customers last year and managing 1Billion/month searches. This makes a very demanding environment where I am lucky to be developing new solutions that affect the entire purchase flow. Even the position is as a UX Designer, I have been leading various initiatives across my area, like mentoring Junior UX Designers, creating the place and time to align with other teams and writing how-to guides about different processes. This is because of my nature of never staying in my comfort zone and pushing myself to be better while helping the ones around me to do the same while creating more collaborative synergies.
Dexma provides energy saving solutions. My work during this four-month project, consisted of redesigning the B2B solution, making it a more robust experience, while updating the UI and creating an atomic design system to be used across the company. This was an interesting and challenging project as it was about renewing an outdated platform which required extensive work both on rethinking the UX and updating the UI.
Being in one of the financial capitals of the world, where feels like everyone is hustling was a great experience and helped me to improve multiple skills.
Near helps event attendees to find and connect with the right person. Being a Founder of a Start-up gave me the opportunity to work in multiple aspects of creating a business, planning and launching a product. This was such a great learning opportunity and it made me push myself like never before.
Nixplay produces cloud-connected digital photo frames. Working in Nixplay allowed me and my team to collaborate in all areas across the company: their e-commerce platform, marketing, packaging, video production, hardware UI and the software to manage the hardware. One of the most important challenges was to drive more traffic from Amazon to the Nixplay store, by a combined effort of marketing promotion we achieved more traffic and with funnel improvement, we reduced the friction across the shopping flow. My role as UX Lead has been to bring new ideas that pushed the design to a new level in the various projects I been involved in both on their B2C and B2B products.
Living in the heart of the global hardware tech industry, meant being in a fast-paced and thriving environment, where everything changes overnight, that kind of spirit motivated me to get even better.
Call Direct is the parent company of Leverage Point, a software solution for telemarketing. Leverage point has two types of users: agents and call center supervisors, this meant working on two types of very different products; one to help agents close sales and another one to help supervisors monitor their call center. The job required to travel between Tokyo, Japan where the clients were located and Shenzhen, China where the development team was working from. I took care of the interaction and requirements between both parts while managing various external designers and a developing team of around twenty developers.
My first stop in Asia and one of my favorite cities where I learnt so much about design while meeting great people. Being there forged me not only professionally but also as a person.
Brastel is a telephony solutions company. During my stay at Brastel, I worked on the company's website, marketing materials and the interface for their B2B web-based communication product.
TokyoOn is a human-centered design studio, which I started when I was living in Tokyo. Working in really different projects, gave me diverse experience and also helped me to develop better soft skills to work with both clients and partners. I currently use TokyoOn as my portfolio where I showcase some of my work.
Born in one of the most beautiful cities in the world meant always a lot of inspiration around me, seeing what geniuses like Gaudi, Cerdá, and others made of the city was something that always attracted my interest. Here is where I went to college and also where I started my career.
HelpMyCash is a loan and mortgage comparison site. As Design Manager, I lead a team of three which mainly worked on improving the comparison site and the design for the company's website. We focused on creating a seamless experience for users so they could easily find the product they were searching for while taking into account business requirements like promoting certain products, which meant finding a balance between both user and business needs.
Technocasa is the biggest real estate network in Spain and Italy. At Technocasa I worked on the internal CRM tool and also on the company's website. Developing an internal tool to be used by so many was a really interesting project that had its unique challenges.
CaixaBank is a financial group, leader within the Spanish market. Being part of the technology team of Caixabank meant that not only the experience for the user was important but also compliance of accessibility rules was always necessary.
I don't only have the experience, the skills and the taste to create great products, I am also a leader who cares about his team so they learn, feel appreciated and challenged so they give the best of themselves. Because of that, you'll never regret choosing to work with me.